Experience
Freelance UX/UI Designer
Working across multiple sectors including sports & betting, hospitality, and commercial. Delivering UX strategy, interface design, and scalable design solutions across websites, apps, and digital platforms.
Lead UX/UI Designer
STM Agency
Wide range of sectors including e-commerce, wholesale, travel, lighting, and law. App design, dashboards, UX reviews, and conversion-led websites.
UX/UI Designer
Diva Creative
Focus on designing behaviour change websites across health, education, and public sector.
Web Designer
Bluesky
Front-end design and development for automotive websites, working with major national car retailers.
Skills
Strategy
I start by understanding the problem before committing to a solution. Most briefs arrive with a solution already in mind. I prefer to step back, understand the problem, and make sure we're solving the right thing before moving forward.
I use research, stakeholder conversations and competitive analysis to uncover assumptions, identify constraints and find opportunities that might otherwise be missed. Before moving into design, I focus on creating alignment around what we're solving, who we're solving it for and how success will be measured.
Competitive Analysis
Discovery Workshops
Stakeholder Interviews
Information Architecture
User Experience
I design experiences that help people complete tasks with as little friction as possible. That starts with understanding how users think, what they're trying to achieve and where existing journeys are falling short.
I use user research, interviews, journey mapping and testing to shape experiences around real behaviours rather than assumptions. My goal is to make products feel intuitive, predictable and easy to use without users having to think about the interface itself.
User Research
User Interviews
User Testing
User Flows
Journey Mapping
Wireframing
User Interface
I turn ideas, requirements and user needs into interfaces that are clear, accessible and enjoyable to use. I care about hierarchy, consistency and the small details that help people understand what's important and what to do next.
Whether I'm designing a website, application or dashboard, I aim to create interfaces that look considered, feel cohesive and support the experience rather than distract from it.
UI Design
Responsive Design
Prototyping
Accessibility
Design Systems
Component Libraries
Design Systems & Operations
I build design systems that help teams work faster and more consistently. From component libraries and documentation to governance and design tokens, I create foundations that make products easier to maintain and scale over time.
Design Tokens
Documentation
Figma Libraries
AI & Emerging Tools
I actively explore new tools and technologies to improve the way I work. Whether that's using AI to accelerate research, generate ideas, prototype concepts or automate repetitive tasks, I'm interested in finding practical applications that create genuine value.
I see AI as a tool that enhances the design process rather than replacing it. The goal isn't to remove human judgement, but to spend more time solving problems and less time on manual work.
AI-Assisted Design
Prompt Engineering
Figma MakE
Claude Code
Selected Clients
