Product Designer

Product Designer

Product Designer

MATT Furness

MATT Furness

Based in Sheffield, UK

Based in Sheffield, UK

Expertise in UX, UI, Design Systems

Expertise in UX, UI, Design Systems

12+ Years Experience

12+ Years Experience

[ 02 ]

[ 02 ]

Experience

Experience

Experience

Freelance

UX/UI Designer

2025 – Present

Working across multiple sectors including sports & betting, hospitality, and commercial. Delivering UX strategy, interface design, and scalable design solutions across websites, apps, and digital platforms.

  • BoyleSports – Led UX/UI design for sports betting and content experiences, including blog redesigns, stats centre concepts and customer-facing digital products.

  • The Megaro Collection – Designed a scalable design system and information architecture to support the consolidation of multiple hotel websites into a single premium digital experience.

  • Dalcour Maclaren – Delivered UX/UI design for chartered surveying and professional services consultancy, creating intuitive user journeys and interfaces for specialist audiences.

  • Production Park – Conducted UI audits, content structure reviews and design recommendations to support the evolution of a large-scale website and CMS migration.

  • Marbl Codes – Designed a premium digital presence for a technology consultancy, developing page concepts, service journeys and a distinctive visual identity.

  • South Yorkshire People's Network – Designed an interactive timeline experience to communicate the organisation's history and impact, supporting a major brand launch.

STM Agency

Lead UX/UI Designer

2022–2025

Wide range of sectors including e-commerce, wholesale, travel, lighting, and law. App design, dashboards, UX reviews, and conversion-led websites.

  • Led UX/UI strategy and delivery across websites, apps and digital platforms, guiding projects from discovery and research through to implementation.

  • Facilitated stakeholder workshops, user interviews and discovery sessions to uncover insights and shape user-centred digital experiences.

  • Conducted user research with cabin crew across Europe for TUI, producing a detailed insight report to inform future product and service improvements.

  • Led the redesign of Lime Sustainable Supplies' website and customer dashboard, helping reposition the business as a sustainability-focused market leader.

  • Redesigned Hickory's Smokehouse's online booking experience, working with stakeholders and third-party providers to simplify reservations and reduce friction.

  • Delivered UX and usability reviews for JCB, presenting findings and recommendations to improve key digital touchpoints and customer journeys.

  • Collaborated closely with developers, creatives and stakeholders to ensure solutions were technically feasible, accessible and aligned with business objectives.

  • Researched and implemented an agency-wide Figma design system, improving consistency, developer handoff and delivery efficiency across multiple teams.

Diva Creative

UX/UI Designer

2017–2022

Focus on designing behaviour change websites across health, education, and public sector.

  • Led the design of websites, campaigns and digital products for public sector, healthcare and commercial clients, balancing user needs, accessibility and business objectives.

  • Conducted user interviews, stakeholder workshops and feedback sessions to uncover insights and shape user-centred digital experiences.

  • Designed The Big Ask for the Children's Commissioner, helping deliver the UK's largest survey of children and young people through an engaging and accessible experience.

  • Created behaviour change websites for NHS and public health campaigns, encouraging users to adopt healthier habits and take positive action.

  • Led the design of Smokefree Sheffield, expanding the reach of NHS stop-smoking services and supporting future iterations through user feedback and research.

  • Redesigned the UKSE website, working closely with the creative team to improve lead generation and better support business growth objectives.

  • Delivered the redesign of Development Media International's website, simplifying complex information and improving accessibility for a global audience.

  • Applied WCAG accessibility standards across all projects, working closely with developers and stakeholders to ensure inclusive and user-friendly digital experiences.

Bluesky

Web Designer

2013 –2017

Front-end design and development for automotive websites, working with major national car retailers.

  • Led front-end design and development for automotive clients, including a new website for national motor retailer, JCT600.

Freelance

UX/UI Designer

2025 – Present

Working across multiple sectors including sports & betting, hospitality, and commercial. Delivering UX strategy, interface design, and scalable design solutions across websites, apps, and digital platforms.

  • BoyleSports – Led UX/UI design for sports betting and content experiences, including blog redesigns, stats centre concepts and customer-facing digital products.

  • The Megaro Collection – Designed a scalable design system and information architecture to support the consolidation of multiple hotel websites into a single premium digital experience.

  • Dalcour Maclaren – Delivered UX/UI design for chartered surveying and professional services consultancy, creating intuitive user journeys and interfaces for specialist audiences.

  • Production Park – Conducted UI audits, content structure reviews and design recommendations to support the evolution of a large-scale website and CMS migration.

  • Marbl Codes – Designed a premium digital presence for a technology consultancy, developing page concepts, service journeys and a distinctive visual identity.

  • South Yorkshire People's Network – Designed an interactive timeline experience to communicate the organisation's history and impact, supporting a major brand launch.

STM Agency

Lead UX/UI Designer

2022–2025

Wide range of sectors including e-commerce, wholesale, travel, lighting, and law. App design, dashboards, UX reviews, and conversion-led websites.

  • Led UX/UI strategy and delivery across websites, apps and digital platforms, guiding projects from discovery and research through to implementation.

  • Facilitated stakeholder workshops, user interviews and discovery sessions to uncover insights and shape user-centred digital experiences.

  • Conducted user research with cabin crew across Europe for TUI, producing a detailed insight report to inform future product and service improvements.

  • Led the redesign of Lime Sustainable Supplies' website and customer dashboard, helping reposition the business as a sustainability-focused market leader.

  • Redesigned Hickory's Smokehouse's online booking experience, working with stakeholders and third-party providers to simplify reservations and reduce friction.

  • Delivered UX and usability reviews for JCB, presenting findings and recommendations to improve key digital touchpoints and customer journeys.

  • Collaborated closely with developers, creatives and stakeholders to ensure solutions were technically feasible, accessible and aligned with business objectives.

  • Researched and implemented an agency-wide Figma design system, improving consistency, developer handoff and delivery efficiency across multiple teams.

Diva Creative

UX/UI Designer

2017–2022

Focus on designing behaviour change websites across health, education, and public sector.

  • Led the design of websites, campaigns and digital products for public sector, healthcare and commercial clients, balancing user needs, accessibility and business objectives.

  • Conducted user interviews, stakeholder workshops and feedback sessions to uncover insights and shape user-centred digital experiences.

  • Designed The Big Ask for the Children's Commissioner, helping deliver the UK's largest survey of children and young people through an engaging and accessible experience.

  • Created behaviour change websites for NHS and public health campaigns, encouraging users to adopt healthier habits and take positive action.

  • Led the design of Smokefree Sheffield, expanding the reach of NHS stop-smoking services and supporting future iterations through user feedback and research.

  • Redesigned the UKSE website, working closely with the creative team to improve lead generation and better support business growth objectives.

  • Delivered the redesign of Development Media International's website, simplifying complex information and improving accessibility for a global audience.

  • Applied WCAG accessibility standards across all projects, working closely with developers and stakeholders to ensure inclusive and user-friendly digital experiences.

Bluesky

Web Designer

2013 –2017

Front-end design and development for automotive websites, working with major national car retailers.

  • Led front-end design and development for automotive clients, including a new website for national motor retailer, JCT600.

A Note From Mike

“Matt has a strong ability to translate complex client requirements into clear, well‑thought‑through solutions, and he always brought a calm, considered approach to projects. He communicated confidently with both internal teams and clients, and was a real asset in delivering work. I’d happily work with Matt again.”

“Matt has a strong ability to translate complex client requirements into clear, well‑thought‑through solutions, and he always brought a calm, considered approach to projects. He communicated confidently with both internal teams and clients, and was a real asset in delivering work. I’d happily work with Matt again.”

“Matt has a strong ability to translate complex client requirements into clear, well‑thought‑through solutions, and he always brought a calm, considered approach to projects. He communicated confidently with both internal teams and clients, and was a real asset in delivering work. I’d happily work with Matt again.”

Mike Neary

Senior Account Manager, STM Agency

A Note From Kat

“Matt has worked with us on multiple projects taking the critical role in helping bridge the gap between creative ambition and technical delivery. What always impresses me about Matt is his ability to take complex design concepts and translate them into a clear, scalable block or component system that works brilliantly for designers and developers.”

“Matt has worked with us on multiple projects taking the critical role in helping bridge the gap between creative ambition and technical delivery. What always impresses me about Matt is his ability to take complex design concepts and translate them into a clear, scalable block or component system that works brilliantly for designers and developers.”

“Matt has worked with us on multiple projects taking the critical role in helping bridge the gap between creative ambition and technical delivery. What always impresses me about Matt is his ability to take complex design concepts and translate them into a clear, scalable block or component system that works brilliantly for designers and developers.”

Kat Holland

Managing Director, Peter & Paul

[ 03 ]

[ 03 ]

Expertise

Expertise

Expertise

Strategy

I start by understanding the problem before committing to a solution. Most briefs arrive with a solution already in mind. I prefer to step back, understand the problem, and make sure we're solving the right thing before moving forward.

I use research, stakeholder conversations and competitive analysis to uncover assumptions, identify constraints and find opportunities that might otherwise be missed. Before moving into design, I focus on creating alignment around what we're solving, who we're solving it for and how success will be measured.

Competitive Analysis

Information Architecture

Discovery Workshops

Stakeholder Interviews

User Experience

I design experiences that help people complete tasks with as little friction as possible. That starts with understanding how users think, what they're trying to achieve and where existing journeys are falling short.

I use user research, interviews, journey mapping and testing to shape experiences around real behaviours rather than assumptions. My goal is to make products feel intuitive, predictable and easy to use without users having to think about the interface itself.

User Research

User Interviews

User Testing

User Flows

Journey Mapping

Wireframing

User Interface

I turn ideas, requirements and user needs into interfaces that are clear, accessible and enjoyable to use. I care about hierarchy, consistency and the small details that help people understand what's important and what to do next.

Whether I'm designing a website, application or dashboard, I aim to create interfaces that look considered, feel cohesive and support the experience rather than distract from it.

UI Design

Responsive Design

Prototyping

Accessibility

Design Systems

Component Libraries

Design Systems & Operations

I build design systems that help teams work faster and more consistently. From component libraries and documentation to governance and design tokens, I create foundations that make products easier to maintain and scale over time.

Design Tokens

Documenation

Figma Libraries

Product Designer

MATT
Furness

Expertise in UX, UI, Design Systems