2023
NGO
User Research
Web Design
Brand Development
Approach
We kicked things off with a full-day workshop at DMI’s offices, bringing together myself, a copywriter, and a project manager to get under the skin of their mission, audiences, and goals.
Together, we identified what wasn’t working, aligned on what success should look like, and co-created a storyframe to guide the site’s structure and messaging. The session also set the tone for ongoing collaboration with DMI’s comms team to ensure the narrative stayed sharp and consistent throughout.
Design
I worked with the client to simplify the sitemap and restructure navigation, surfacing key content such as impact at scale, campaign stories, and projects. This created a more intuitive experience, making it easier for users to understand DMI’s work.
In parallel, I collaborated with the internal comms team to evolve the brand—introducing an updated, WCAG AA-compliant colour palette that enabled a more flexible, engaging, and accessible visual design.
