2026
Hospitality
Web Design
BRand Development
Approach
I used a design systems approach to unify the collection while preserving the identity of each hotel and venue.
Shared components, layout patterns, and reusable templates created consistency across the platform, while brand variables such as colour, imagery, and tone allowed each property to retain its own character.
This created a scalable foundation that improved design efficiency, strengthened the group experience, and made future expansion easier to manage.
Design
The final design balanced a cohesive collection experience with the character of each individual property.
A shared visual language, consistent layouts, and refined interactions created a seamless experience across the platform, while tailored imagery, colour palettes, and content styling gave each hotel and venue its own distinct presence.
Clear navigation and prominent booking pathways helped users move easily between discovery and conversion, supporting both brand perception and commercial goals.
