2025
Sports / Betting
Web Design
Brand Development
BoyleSports had recently introduced a new brand identity, including the distinctive sash, but their blog experience didn’t reflect this evolution. The challenge was to design and deliver a blog platform that aligned with the new brand while improving usability, scalability, and content discoverability.
Discovery
I reviewed the new brand guidelines and explored how they could be applied across different content types.
This included understanding the role of the sash as a key visual device and identifying how layouts would need to adapt to support both editorial and interactive content.
Design
I applied the new brand across key blog templates, including the homepage, article pages, and content listings.
Working directly in high-fidelity, I translated the brand guidelines into practical layouts, ensuring consistency across components such as betting cards, quizzes, and editorial modules.
