[ 01 ]
Experience
Freelance UX/UI Designer
Working across multiple sectors including sports & betting, hospitality, and commercial. Delivering UX strategy, interface design, and scalable design solutions across websites, apps, and digital platforms.
Lead UX/UI Designer
STM Agency
Wide range of sectors including e-commerce, wholesale, travel, lighting, and law. App design, dashboards, UX reviews, and conversion-led websites.
UX/UI Designer
Diva Creative
Focus on designing behaviour change websites across health, education, and public sector.
Web Designer
Bluesky
Front-end design and development for automotive websites, working with major national car retailers.
[ 02 ]
Skills
Strategy
I rarely take a brief at face value. By the time a project reaches a designer, someone has usually decided what the solution should be. My job is to step back and understand the problem before committing to the answer.
Through research, workshops and competitive analysis, I look for the assumptions, constraints and opportunities that sit beneath the surface. Sometimes the brief is right. Sometimes the real challenge is somewhere else entirely.
Competitive Analysis
Information Architecture
Competitive Analysis
User Experience
I rarely take a brief at face value. By the time a project reaches a designer, someone has usually decided what the solution should be. My job is to step back and understand the problem before committing to the answer.
Through research, workshops and competitive analysis, I look for the assumptions, constraints and opportunities that sit beneath the surface. Sometimes the brief is right. Sometimes the real challenge is somewhere else entirely.
Competitive Analysis
Information Architecture
Competitive Analysis
User Interface
I rarely take a brief at face value. By the time a project reaches a designer, someone has usually decided what the solution should be. My job is to step back and understand the problem before committing to the answer.
Through research, workshops and competitive analysis, I look for the assumptions, constraints and opportunities that sit beneath the surface. Sometimes the brief is right. Sometimes the real challenge is somewhere else entirely.
Competitive Analysis
Information Architecture
Competitive Analysis
Another Skill
I rarely take a brief at face value. By the time a project reaches a designer, someone has usually decided what the solution should be. My job is to step back and understand the problem before committing to the answer.
Through research, workshops and competitive analysis, I look for the assumptions, constraints and opportunities that sit beneath the surface. Sometimes the brief is right. Sometimes the real challenge is somewhere else entirely.
Competitive Analysis
Information Architecture
Competitive Analysis
[ 03 ]
User eXperience
I rarely take a brief at face value. By the time a project reaches a designer, someone has usually decided what the solution should be. My job is to step back and understand the problem before committing to the answer.
Through research, workshops and competitive analysis, I look for the assumptions, constraints and opportunities that sit beneath the surface. Sometimes the brief is right. Sometimes the real challenge is somewhere else entirely.
Competitive Analysis
Information Architecture
Competitive Analysis
[ 04 ]
User Interface
I rarely take a brief at face value. By the time a project reaches a designer, someone has usually decided what the solution should be. My job is to step back and understand the problem before committing to the answer.
Through research, workshops and competitive analysis, I look for the assumptions, constraints and opportunities that sit beneath the surface. Sometimes the brief is right. Sometimes the real challenge is somewhere else entirely.
Competitive Analysis
Information Architecture
Competitive Analysis
[ Skills ]
User Research
User Testing
User Interviews
Data Analysis
Information Architecture
Wireframing
Prototyping
Copywriting
Design Systems
Email Design
CSS
HTML
[ 04 ]
Selected Clients
