Experience
Freelance UX/UI Designer
Working across multiple sectors including sports & betting, hospitality, and commercial. Delivering UX strategy, interface design, and scalable design solutions across websites, apps, and digital platforms.
Lead UX/UI Designer
STM Agency
Wide range of sectors including e-commerce, wholesale, travel, lighting, and law. App design, dashboards, UX reviews, and conversion-led websites.
UX/UI Designer
Diva Creative
Focus on designing behaviour change websites across health, education, and public sector.
Web Designer
Bluesky
Front-end design and development for automotive websites, working with major national car retailers.
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Experience
Freelance
UX/UI Designer
2025 – Present
Working across multiple sectors including sports & betting, hospitality, and commercial. Delivering UX strategy, interface design, and scalable design solutions across websites, apps, and digital platforms.
Delivered UX/UI design across hospitality, sports & betting, property and commercial sectors, helping clients improve customer experience and digital performance.
Built scalable design systems and Figma component libraries to streamline design delivery and developer collaboration.
Redesigned key acquisition, onboarding and content journeys to reduce friction and improve engagement.
Created high-fidelity interfaces and prototypes for websites, apps and digital platforms used by thousands of customers.
Partnered with stakeholders and development teams to take projects from discovery and wireframes through to final delivery.
Led UX and UI design for projects including BoyleSports, The Megaro Collection and Dalcour Maclaren.
STM Agency
Lead UX/UI Designer
2022–2025
Wide range of sectors including e-commerce, wholesale, travel, lighting, and law. App design, dashboards, UX reviews, and conversion-led websites.
Led UX/UI strategy and delivery across websites, apps and digital platforms, guiding projects from discovery and research through to implementation.
Facilitated stakeholder workshops, user interviews and discovery sessions to uncover insights and shape user-centred digital experiences.
Conducted user research with cabin crew across Europe for TUI, producing a detailed insight report to inform future product and service improvements.
Led the redesign of Lime Sustainable Supplies' website and customer dashboard, helping reposition the business as a sustainability-focused market leader.
Redesigned Hickory's Smokehouse's online booking experience, working with stakeholders and third-party providers to simplify reservations and reduce friction.
Delivered UX and usability reviews for JCB, presenting findings and recommendations to improve key digital touchpoints and customer journeys.
Collaborated closely with developers, creatives and stakeholders to ensure solutions were technically feasible, accessible and aligned with business objectives.
Researched and implemented an agency-wide Figma design system, improving consistency, developer handoff and delivery efficiency across multiple teams.
Bluesky
Web Designer
2013 –2017
Front-end design and development for automotive websites, working with major national car retailers.
Led front-end design and development for automotive clients, including a new website for national motor retailer, JCT600.
Testimonials
“Matt has a strong ability to translate complex client requirements into clear, well‑thought‑through solutions, and he always brought a calm, considered approach to projects. He communicated confidently with both internal teams and clients, and was a real asset in delivering work. I’d happily work with Matt again.”
Mike Neary, Senior Account Manager @STM Agency
Kat Holland, Managing Director @Peter & Paul
Skills
Company Name 1
UX/UI Designer
2025 – Present
Working across multiple sectors including sports & betting, hospitality, and commercial. Delivering UX strategy, interface design, and scalable design solutions across websites, apps, and digital platforms.
Delivered UX/UI design across hospitality, sports & betting, property and commercial sectors, helping clients improve customer experience and digital performance.
Built scalable design systems and Figma component libraries to streamline design delivery and developer collaboration.
Redesigned key acquisition, onboarding and content journeys to reduce friction and improve engagement.
Created high-fidelity interfaces and prototypes for websites, apps and digital platforms used by thousands of customers.
Partnered with stakeholders and development teams to take projects from discovery and wireframes through to final delivery.
Led UX and UI design for projects including BoyleSports, The Megaro Collection and Dalcour Maclaren.
Company Name 2
UX/UI Designer
2025 – Present
Working across multiple sectors including sports & betting, hospitality, and commercial. Delivering UX strategy, interface design, and scalable design solutions across websites, apps, and digital platforms.
Delivered UX/UI design across hospitality, sports & betting, property and commercial sectors, helping clients improve customer experience and digital performance.
Built scalable design systems and Figma component libraries to streamline design delivery and developer collaboration.
Redesigned key acquisition, onboarding and content journeys to reduce friction and improve engagement.
Created high-fidelity interfaces and prototypes for websites, apps and digital platforms used by thousands of customers.
Partnered with stakeholders and development teams to take projects from discovery and wireframes through to final delivery.
Led UX and UI design for projects including BoyleSports, The Megaro Collection and Dalcour Maclaren.
Company Name 4
UX/UI Designer
2025 – Present
Working across multiple sectors including sports & betting, hospitality, and commercial. Delivering UX strategy, interface design, and scalable design solutions across websites, apps, and digital platforms.
Delivered UX/UI design across hospitality, sports & betting, property and commercial sectors, helping clients improve customer experience and digital performance.
Built scalable design systems and Figma component libraries to streamline design delivery and developer collaboration.
Redesigned key acquisition, onboarding and content journeys to reduce friction and improve engagement.
Created high-fidelity interfaces and prototypes for websites, apps and digital platforms used by thousands of customers.
Partnered with stakeholders and development teams to take projects from discovery and wireframes through to final delivery.
Led UX and UI design for projects including BoyleSports, The Megaro Collection and Dalcour Maclaren.
Strategy
I start by understanding the problem before committing to a solution. Most briefs arrive with a solution already in mind. I prefer to step back, understand the problem, and make sure we're solving the right thing before moving forward.
I use research, stakeholder conversations and competitive analysis to uncover assumptions, identify constraints and find opportunities that might otherwise be missed. Before moving into design, I focus on creating alignment around what we're solving, who we're solving it for and how success will be measured.
Competitive Analysis
Discovery Workshops
Stakeholder Interviews
Information Architecture
User Experience
I design experiences that help people complete tasks with as little friction as possible. That starts with understanding how users think, what they're trying to achieve and where existing journeys are falling short.
I use user research, interviews, journey mapping and testing to shape experiences around real behaviours rather than assumptions. My goal is to make products feel intuitive, predictable and easy to use without users having to think about the interface itself.
User Research
User Interviews
User Testing
User Flows
Journey Mapping
Wireframing
User Interface
I turn ideas, requirements and user needs into interfaces that are clear, accessible and enjoyable to use. I care about hierarchy, consistency and the small details that help people understand what's important and what to do next.
Whether I'm designing a website, application or dashboard, I aim to create interfaces that look considered, feel cohesive and support the experience rather than distract from it.
UI Design
Responsive Design
Prototyping
Accessibility
Design Systems
Component Libraries
Design Systems & Operations
I build design systems that help teams work faster and more consistently. From component libraries and documentation to governance and design tokens, I create foundations that make products easier to maintain and scale over time.
Design Tokens
Documentation
Figma Libraries
AI & Emerging Tools
I actively explore new tools and technologies to improve the way I work. Whether that's using AI to accelerate research, generate ideas, prototype concepts or automate repetitive tasks, I'm interested in finding practical applications that create genuine value.
I see AI as a tool that enhances the design process rather than replacing it. The goal isn't to remove human judgement, but to spend more time solving problems and less time on manual work.
AI-Assisted Design
Prompt Engineering
Figma MakE
Claude Code
Selected Clients
