Work

Experience

Experience

Expertise

Expertise

Connect

Connect

UX / UI Designer

UX / UI Designer

MATT Furness

MATT Furness

Based in Sheffield, UK

Based in Sheffield, UK

Expertise in UX, UI, Design Systems

Expertise in UX, UI, Design Systems

12+ Years Experience

12+ Years Experience

[ 02 ]

Experience

Experience

Freelance

UX/UI Designer

2025 – Present

Working across multiple sectors including sports & betting, hospitality, and commercial. Delivering UX strategy, interface design, and scalable design solutions across websites, apps, and digital platforms.

  • Delivered UX/UI design across hospitality, sports & betting, property and commercial sectors, helping clients improve customer experience and digital performance.

  • Built scalable design systems and Figma component libraries to streamline design delivery and developer collaboration.

  • Redesigned key acquisition, onboarding and content journeys to reduce friction and improve engagement.

  • Created high-fidelity interfaces and prototypes for websites, apps and digital platforms used by thousands of customers.

  • Partnered with stakeholders and development teams to take projects from discovery and wireframes through to final delivery.

  • Led UX and UI design for projects including BoyleSports, The Megaro Collection and Dalcour Maclaren.

STM Agency

Lead UX/UI Designer

2022–2025

Wide range of sectors including e-commerce, wholesale, travel, lighting, and law. App design, dashboards, UX reviews, and conversion-led websites.

  • Led UX/UI strategy and delivery across websites, apps and digital platforms, guiding projects from discovery and research through to implementation.

  • Facilitated stakeholder workshops, user interviews and discovery sessions to uncover insights and shape user-centred digital experiences.

  • Conducted user research with cabin crew across Europe for TUI, producing a detailed insight report to inform future product and service improvements.

  • Led the redesign of Lime Sustainable Supplies' website and customer dashboard, helping reposition the business as a sustainability-focused market leader.

  • Redesigned Hickory's Smokehouse's online booking experience, working with stakeholders and third-party providers to simplify reservations and reduce friction.

  • Delivered UX and usability reviews for JCB, presenting findings and recommendations to improve key digital touchpoints and customer journeys.

  • Collaborated closely with developers, creatives and stakeholders to ensure solutions were technically feasible, accessible and aligned with business objectives.

  • Researched and implemented an agency-wide Figma design system, improving consistency, developer handoff and delivery efficiency across multiple teams.

Diva Creative

UX/UI Designer

2017–2022

Focus on designing behaviour change websites across health, education, and public sector.

  • Led the design of websites, campaigns and digital products for public sector, healthcare and commercial clients, balancing user needs, accessibility and business objectives.

  • Conducted user interviews, stakeholder workshops and feedback sessions to uncover insights and shape user-centred digital experiences.

  • Designed The Big Ask for the Children's Commissioner, helping deliver the UK's largest survey of children and young people through an engaging and accessible experience.

  • Created behaviour change websites for NHS and public health campaigns, encouraging users to adopt healthier habits and take positive action.

  • Led the design of Smokefree Sheffield, expanding the reach of NHS stop-smoking services and supporting future iterations through user feedback and research.

  • Redesigned the UKSE website, working closely with the creative team to improve lead generation and better support business growth objectives.

  • Delivered the redesign of Development Media International's website, simplifying complex information and improving accessibility for a global audience.

  • Applied WCAG accessibility standards across all projects, working closely with developers and stakeholders to ensure inclusive and user-friendly digital experiences.

Bluesky

Web Designer

2013 –2017

Front-end design and development for automotive websites, working with major national car retailers.

  • Led front-end design and development for automotive clients, including a new website for national motor retailer, JCT600.

“Matt has a strong ability to translate complex client requirements into clear, well‑thought‑through solutions, and he always brought a calm, considered approach to projects. He communicated confidently with both internal teams and clients, and was a real asset in delivering work. I’d happily work with Matt again.”

“Matt has a strong ability to translate complex client requirements into clear, well‑thought‑through solutions, and he always brought a calm, considered approach to projects. He communicated confidently with both internal teams and clients, and was a real asset in delivering work. I’d happily work with Matt again.”

Mike Neary

Senior Account Manager, STM Agency

“Matt has a strong ability to translate complex client requirements into clear, well‑thought‑through solutions, and he always brought a calm, considered approach to projects. He communicated confidently with both internal teams and clients, and was a real asset in delivering work. I’d happily work with Matt again.”

“Matt has a strong ability to translate complex client requirements into clear, well‑thought‑through solutions, and he always brought a calm, considered approach to projects. He communicated confidently with both internal teams and clients, and was a real asset in delivering work. I’d happily work with Matt again.”

Mike Neary

Senior Account Manager, STM Agency

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Expertise

Expertise

01

Strategy

I start by understanding the problem before committing to a solution. Most briefs arrive with a solution already in mind. I prefer to step back, understand the problem, and make sure we're solving the right thing before moving forward.

I use research, stakeholder conversations and competitive analysis to uncover assumptions, identify constraints and find opportunities that might otherwise be missed. Before moving into design, I focus on creating alignment around what we're solving, who we're solving it for and how success will be measured.

Competitive Analysis

Information Architecture

Discovery Workshops

Stakeholder Interviews

User Experience

I start by understanding the problem before committing to a solution. Most briefs arrive with a solution already in mind. I prefer to step back, understand the problem, and make sure we're solving the right thing before moving forward.

I use research, stakeholder conversations and competitive analysis to uncover assumptions, identify constraints and find opportunities that might otherwise be missed. Before moving into design, I focus on creating alignment around what we're solving, who we're solving it for and how success will be measured.

Competitive Analysis

Information Architecture

Discovery Workshops

Stakeholder Interviews

02

03

User Interface

I start by understanding the problem before committing to a solution. Most briefs arrive with a solution already in mind. I prefer to step back, understand the problem, and make sure we're solving the right thing before moving forward.

I use research, stakeholder conversations and competitive analysis to uncover assumptions, identify constraints and find opportunities that might otherwise be missed. Before moving into design, I focus on creating alignment around what we're solving, who we're solving it for and how success will be measured.

Competitive Analysis

Discovery Workshops

Stakeholder Interviews

Information Architecture

User Experience

I start by understanding the problem before committing to a solution. Most briefs arrive with a solution already in mind. I prefer to step back, understand the problem, and make sure we're solving the right thing before moving forward.

I use research, stakeholder conversations and competitive analysis to uncover assumptions, identify constraints and find opportunities that might otherwise be missed. Before moving into design, I focus on creating alignment around what we're solving, who we're solving it for and how success will be measured.

Competitive Analysis

Information Architecture

Discovery Workshops

Stakeholder Interviews

04

© 2026 Matt Furness

© 2026 Matt Furness

LinkedIn

LinkedIn